Litmus Test for NFL Advertising
As Delta continues and the US recovery now seems uneven, advertising for the upcoming NFL season will also be put to test. The US biggest sports by almost every measurement, it is also a barometer for advertisers and marketers who rely on reaching this very broad and large audience. With fans almost back to capacity (for now) and pattens of life returning to some 2019 levels (schools and restaurants), will TV advertising return to its 2019 $4.5B annual spend during NFL games?
One great sign of the robustness of the return of marketing in the NFL, is the $6m per 30 second Super Bowl Ad in 2023 for Super Bowl 56. That is like an advertising forward market — it is TWO Super Bowls away, or 18 months from now. It represents a 7% increase in rates, but only in 18 months. We are all living through inflation that seems like more than this, so one could say this is moderate advertising price increases.
Take a peek where that ranks on cost per 30 second of Super Bowl ads
Is TV advertising during NFL games back to pre-pandemic levels?
