Privacy Concerns in Digital Advertising: 5 Steps Digital Marketers Can Take to Secure PII

The security issues in digital advertising have been a subject of concern for those whose personal data or #PIIs are shared or transmitted across channels, platforms, and digital business pathways and those who use and transmit the same.

If you are on any of the social media platforms and you have ever accepted cookies when that pop-up shows up, then you should reflect more on your private security as netizens.

While customer data is one of the greatest assets for digital marketers, it is also a goldmine for hackers who desire to steal, sell or compromise personal data

Digital Marketers can:

1. Secure customer data by using firewalls, antivirus, and encryptions. They should also ensure they update their backups constantly.
2. Monitor their network in real-time using open-source network monitoring tools.
3. Invest in cybersecurity education and awareness
4. Check for anomalies in user activities to detect unauthorized access regularly.
5. Comply with GDPR and other privacy laws.